AtoZ Merchandise Privacy & Cookie Policy

AtoZ Merchandise Limited, of Aviation House, 125 Kingsway, London WC2B 6NH, United Kingdom (hereinafter “we”, “us", “our”) is committed to respecting your privacy and complying with laws and regulations to ensure that the personal information you give us is kept secure and processed fairly. 

This Privacy & Cookie Policy ( “Privacy Policy”) covers how we collect, use, and process your personal information when you are using our website (the “Website”), our shop and any related online services provided through our Website and any related apps (together, “the Services”). If you do not agree to this Privacy Policy, please do not use our Services.

How and why we collect and use your personal information

We may collect and use your personal information for the following purposes:

Service Registration, Purchase and Shipping

If you choose to sign up to our Services or make a purchase through our Services we ask you to provide the following personal information:

  • first and last name,
  • user email,
  • password,
  • telephone number,
  • shipping address

as well as any additional information set out in the registration form or checkout page. We process this information so you are able to register an account, use the Services and buy products and services, in accordance with the terms agreed between us.

If you make a purchase we use this personal information to process your order and fulfil the contract with you, including for processing your payment and shipping your purchase.  We may also use your personal information to detect and prevent fraud and misuse of our Services.

Customer Support & Your Enquiries

We may use your personal information to provide customer support in respect of your orders and respond to your concerns or complaints.

If you contact us about our Services or your orders, the forms you complete or the emails you send may include information about you, such as your name, your email address and information about your enquiry. We use this information to respond to your enquiries in the pursuit of our legitimate interests of promoting our business and supporting our customer base.

You are under no obligation to provide us with any details, but if you don’t provide all relevant information, we may not be able to help.

Analysis of Service Use (cookies and general analytics) and marketing

We are always trying to improve our Services in order to provide the best experience possible, taking into consideration the needs and preferences of our customers.  To evaluate and improve our Services we monitor their use, which may include processing personal information relating to you or your purchases.

To achieve this, our Website uses cookies and other mechanisms (for example, your browser user agent string, which is sent to us when you visit a webpage) to collect technical information, such as your internet protocol (IP) address, the operating system of your device, the browser type you use and the ID of the device you used (Device ID for Android devices, UDID for iOS devices).    

We process this information to understand how visitors use our Website and to compile statistical reports regarding that activity (for example, your IP address is used to approximate the country from which you access our Website.  We aggregate this information to understand, for example, what proportion of visitors to our Website come from a specific territory).

This processing is necessary for us to pursue our legitimate interests of improving our Website and Services, developing additional features and improving monetisation.

You can always choose to enable or disable Cookies in your internet browser. By default, most internet browsers accept cookies but this can be changed. For further details, please consult the help menu in your internet browser. For further information about cookies, please see:, and how to adjust your browser settings here:

We use the analytics tools Google Analytics, provided by Google LLC, for anonymous analysis and reporting of the use of our Website. If you would like to disable Google Analytics, please use this link ( to access an opt-out plug in which prevents further processing of your data in this way.

Where Google Analytics information is available, we also use the Google Optimize service from Google LLC, to help understand which variations of our website visitors prefer. Shopify, Inc. hosts our Website and we use their analytics tools to understand how visitors use our Website and Services, including to find out whether you only made it part of the way through the purchase process (so we can contact you to check whether you encountered a problem and still want to complete your purchase).

We use Mailchimp (operated by The Rocket Science Group LLC) to send you emails about your orders, and also to send you information about our products and services if you have signed-up to receive them, in which case we will sometimes be able to track whether those on our mailing list have opened and read an email, and followed any of the links in those emails.

This processing is necessary for us to pursue our legitimate interests of improving our Website and Services, developing additional features and improving monetisation.  Processing of your personal data by Mailchimp in relation to your orders is necessary for us to perform our obligations under a contract with you or to take steps at your request before entering a contract.

For further details of the information Mailchimp collects and how it processes that information please read their privacy policy (  To opt-out of the marketing we carry out through Mailchimp, you can click the unsubscribe link present in the emails you receive.

To find out what information Shopify collects and how it processes that information please refer to the Shopify privacy policy (

For further information on what information Google Analytics and Google Optimize collect and how Google processes this information please see the privacy policy of Google Analytics ( 

Tax and other legal obligations

We use your personal information

  • if you make a purchase, for reporting VAT and other company tax reporting purposes (as required by law) and
  • for complying with regulators, law enforcement agencies or in relation to any claims that may arise.

We process this personal information in accordance with our legal obligations.

Who we share your information with

As reasonably necessary for the purposes set out in this privacy policy, we may share your personal information with carefully-selected third parties (including suppliers and subcontractors), who are engaged to help us run, manage and improve the quality of the services that we offer, as well as for marketing and fraud prevention purposes and to protect and defend our rights and property.

Activities which are carried out by third party service providers include: website hosting (Shopify), payment service providers (PayPal and Stripe) for payment processing, print on demand manufacturing and fulfilment (Push Entertainment), delivery service providers for shipping of purchase (DPD, Royal Mail, DHL).

We only provide these companies with the information which they need to carry out their services for specified purposes and in accordance with our instructions, and they will not be permitted to use the information for other purposes. We require all third parties to treat your personal information as carefully and confidentially as we do and to take appropriate security measures to protect your personal information in line with our policies.

You should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your personal information or any other information we obtain about you, we are entitled do so.

If another company acquires us or all or some of our assets, that company will possess the same information and will assume the rights and obligations with respect to that information, in which case you will be notified via email and/or a prominent notice on the Website of any changes in ownership or use of your information, as well as any choices you may have regarding that information.

Except as set out above, we will never sell, distribute or disclose any of your personal data to any third party without your express consent.


We follow generally accepted industry standards to protect the personal information submitted to us. We will take all steps reasonably necessary, including all reasonable technical and organisational precautions such as encryption of your data, to ensure that your personal data is treated securely and in accordance with this Privacy Policy.

Please be aware that, while we make the security of our Website and your personal information a high priority and we devote considerable time and resources to implementing and maintaining robust information technology security, no security system can prevent all security breaches. By choosing to share your personal information with us, you accept the aforesaid and provide your information at your own risk.

International data transfers

We store your personal information only within the EEA.

Specific providers we work together with may be based outside the European Economic Area (EEA). Countries outside of the EEA offer varying standards for the protection of personal data and your privacy rights and in some cases these standards are lower than equivalent EEA standards. When we send your personal data outside the EEA to our service providers, we have in place the EU Commission-approved standard contractual clauses in the form of an appropriate data transfer agreement or other adequate safeguards to ensure appropriate data protection.

For further information about these safeguards you can contact us at


We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

Where you have provided us with personal information in order to set up an account with us, we will retain those details for as long as your account remains active.

Where we obtain your personal data in relation to the use or purchase of our services or products, including VAT or invoicing information, we are obligated by law to keep this for a minimum of 6 years.

Children’s Privacy

We do not knowingly solicit data from or market to children under the age of 13.  If a parent or guardian becomes aware that his or her child has provided us with information without their consent, he or she should contact us at We will delete such information within a reasonable time.

Your rights in relation to personal data which we process relating to you

You have the following rights over the way we process personal data relating to you.  We aim to comply without undue delay in response to any requests by you:

  • to request a copy of data we are processing about you and have inaccuracies corrected;
  • to request us to restrict or stop our processing, or to delete your personal data;
  • to request a machine readable copy of your personal data, which you can use with another service provider. Where it is technically feasible, you can ask us to send this information directly to another provider if you prefer; and
  • to make a complaint to a data protection regulator.

Please send your requests to Please note that we may require you to verify your identity before allowing you to access your personal information.

Third-party links

We may from time to time include third party links on our Website. The linked third party sites (and platforms) operate fully independent from us and have separate and independent privacy policies, which we encourage you to review when you visit those sites. This Privacy Policy only covers our Website and Services and does not cover any other websites or platforms of third parties. We cannot accept any responsibility or liability for the privacy practices of such third parties nor the availability of these external sites or resources. Should you use any of these websites, such use is at your own risk and we would recommend that you review their respective privacy policies.

Changes to this privacy policy

We may update this Privacy Policy from time to time. The amended Privacy Policy will be posted on the website, so please check this page regularly for changes. We may also notify you of changes, where feasible, via email or any other way appropriate.

Contacting us

You can contact us if you have any questions regarding this policy or the use of your data at